TAG Heuer and KITH just released a collaborative collection of Formula 1 watches.

In an interview with Hodinkee, Ronnie Fieg (the KITH founder) talked about how the F1 was his first watch when he was a kid and kickstarted his interest in watches. For the collab, 8 of the watches were designed in colorways that reference cities where KITH has a store, and 2 of them are TAG exclusives.

Pretty cool origin story / full circle moment.