When I started @WomensHockeyCards on Instagram in May 2023, I never imagined that the content I posted would have the kind of reach it has over the last 90 days.

My post on some of the ways I've achieved a better-than-expected reach while focusing on my three main objectives (1. Tell (often untold) stories, 2. Build community, 3. Encourage more fans to collect women's sports cards):

https://www.linkedin.com/posts/danharbridge_sports-socialmedia-hockey-activity-7270153970705149953-GE7U?utm_source=share&utm_medium=member_android