MILESTONE day for card breaking. This image is a feature dream for @michaelrubin @fanaticslive as the breaking industry begins to mature. How? This break schedule looks like a TV schedule -- the goal. Consumers are familiar with TV programming and have been trained to know when to tune in and for what content. This is an F1 (TV) channel, and way better than the world of "it'll break when it's filled" approach in the early business model days over the past few years. It provides certainty for the consumer, a familiar look, and trains people when to tune in. It is the maturation of the card-breaking market and expect to see more of this type of "programming," driven and managed by Fanatics. You'll have the F1 "channel," the soccer channel, football, baseball, basketball, etc. Yes, it will largely require pre-fills to be successful, but that is more tied to management of flow of product from Fanatics and buy-in from the breakers.
Don't be fooled -- identify this industry for what it is. It is not narrowly defined as card breaking. It is about ENTERTAINMENT. This is entertainment in the card-breaking industry/vertical, like the live game broadcast industry/vertical, or e-sports tournaments, or streaming TV and movies. They are all different verticals in entertainment, and all use the expectation of time slots to get consumers to tune in at certain time or to pre-record. (Recording breaks are already feasible for card breaking, but not simple or intuitive.)
Today, card-breaking advanced as entertainment. Welcome to a new big day for @Fanatics and congrats to @f1castle and Scott for pushing this industry forward.