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Daily Reflection: When The Algorithm Targets A Child

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Published December 30, 2025 | By Alyx E, Founder of Collectors MD

There’s an uncomfortable truth we don’t talk about enough in the collecting space: the same platforms that claim to build community are quietly exposing children to environments they were never meant to navigate.

I saw it firsthand recently. I was watching a live stream on one of the major platforms—not as a participant, but as an observer. Someone who stays close to the space to understand what’s really happening behind the scenes. The stream had over a thousand viewers. The chat was moving so fast it was unreadable. Energy was high. Money was flying.

And then something felt off.

A user in the chat kept repeating the same messages. Asking how to buy. Asking how to get noticed. Asking for attention. Other viewers started to realize what was happening and asked the question out loud: How old are you?

The answer came back quickly. “I’m 11.”

What followed was deeply unsettling. The child was clearly overwhelmed, excited, and desperate to be seen. Their messages started shifting from curiosity to urgency—“I only have five minutes”, “my iPad is about to shut down”, “how do I buy?” It became glaringly obvious that parental controls were about to kick in, and the child was racing against a clock they barely understood.

Then it happened. They bought a box.

Hundreds of dollars, spent in seconds. The chat exploded. People cheered. Some laughed. Others joked about how angry the kid’s parents were going to be. And the breaker—whether intentionally or not—continued on as if nothing unusual had occurred.

An 11-year-old had just made a high-dollar purchase inside a live gambling-adjacent environment with no guardrails, no intervention, and no meaningful age protection. And the most alarming part? He had zero idea what he’d just done.

What starts as curiosity quickly becomes pressure, and in a system designed to reward speed over reflection, there’s no space for a child to slow down or understand what’s really happening.

And that’s when it really hit me. This isn’t about collecting anymore. This is about exposure. About access. About systems that are optimized for engagement and spending—not discernment, not protection, and certainly not child safety. These platforms are fast, emotional, and deliberately frictionless. They’re designed to keep people clicking, watching, and buying. And when those mechanics are placed in front of children, the results are predictable.

The most concerning part? This isn’t rare.

Stories like this are becoming common. Kids using their parents’ credit cards. Five-figure charges appearing overnight. Families finding out only after the damage is done. Lawsuits are already emerging. And yet, meaningful safeguards remain almost nonexistent.

That’s where the conversation HAS to change.

Education can’t just be aimed at collectors anymore. Parents need to understand what these platforms are, how they work, and why they’re fundamentally different from the card shops many of us grew up with. This isn’t flipping through binders with friends. It’s live commerce, social pressure, artificial urgency, and monetized attention—all wrapped in nostalgia and disguised as a childhood pasttime.

And this is where guardrails matter. Not as punishment. Not as restriction. But as protection.

Guardrails are not anti-hobby. They’re pro-collector. They exist so enjoyment doesn’t turn into harm. So curiosity doesn’t become compulsion. So kids can engage safely without being pulled into environments they’re not developmentally equipped to handle.

Because structure doesn’t ruin fun—it preserves it.

If this industry wants to survive long-term, it has to reckon with this reality. Platforms have a responsibility. Parents need better information. And the community has to stop pretending this isn’t happening.

We can love collecting and still demand better. We can protect joy and protect people. And we can do it before more damage is done.

#CollectorsMD
Guardrails don’t limit the hobby. They protect the people inside it before harm has a chance to take root, especially young collectors who can’t yet recognize the risks.


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