After six game-worn jerseys sold for over $50,000 each last night at Sotheby’s, we explore the data and demographics powering the auction house’s relationship with the NBA.
Sotheby's has sold almost 700 lots as part of its relationship with the NBA in 2024.
75% of buyers are new and the average sale is ~$7K.
The lower entry-point allows younger collectors to engage for the first time (50% of bidders on NBA auctions are under 40).
https://www.cllct.com/sports-collectibles/game-worn-jersey/six-game-worn-jerseys-from-nba-playoffs-top-50k-at-sotheby-s
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