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MemphisTigerFan

Oct 17

DeAngelo Williams 1:24 Scale Stock Car #20

Sports Memorabilia

DeAngelo Williams

Heisman Trophy Campaign

The Race is On

University of Memphis Tigers

The "DeAngelo Williams 2005 race car" refers to a promotional die-cast model created by the University of Memphis to boost his Heisman Trophy campaign. While there was a real car designed for the promotion, a specific 2005 race car was not used for this purpose; instead, the campaign focused on miniature models and connecting Williams to racing through a "Heisman race" metaphor. 

  • Promotional campaign:

    In 2005, the University of Memphis created a promotional campaign linking DeAngelo Williams to auto racing to promote his Heisman candidacy. 

  • Die-cast models:

    As part of this campaign, the university ordered over 3,500 1:24 scale die-cast race cars to be mailed to Heisman voters. 

  • Metaphorical connection:

    The campaign used a racing metaphor to describe his quest for the Heisman Trophy, placing him "at the starting line" for the "greatest race of his career". 

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