I wear many hats here writing Mail Day: tastemaker, historian, market predictor. Today, I’ll be wearing the “fortune teller” hat and make a case for the purchase of an Advent calendar. A very particular Advent calendar.
Stick with me. It’ll be worth it!
Late last week, Burger King announced they would be releasing a mysterious “BK Advent Calendar” — the details are super murky, but the release has language that should make collectors take notice. For example:
* Each of the BK Advent Calendar’s 12 items are inspired by past and present menu items, iconic campaigns, and memorable moments throughout the rich, 70-year history of Burger King
* Recipients can expect everything from cozy comfort to festive flair, nods to favorite items like Chicken Fries and the Whopper, and nostalgic nods (hello, Burger King Kids Club!)
* The retail value of all items contained within is more than $100 (despite the calendar selling for $19.54)
We are hot off the heels of a McDonald’s “collector cup” campaign that saw people scramble to buy plastic nostalgia to the point where stores everywhere sold out and cups were being resold for hundreds of dollars. The frenzy quickly died down, but for a couple weeks during the summer, McDonald’s cups were “it” — just like the “DunKings” track suits from the Super Bowl commercial were “it” — selling out in under an hour and still being listed for hundreds of dollars online.
So now along comes a secretive nostalgia-heavy fast food Advent calendar — and whatever is inside is worth at least a hundred bucks, it name-checks the Burger King Kids Club, it’s under $20 — and you want JR Fickle to just sit by and not tell everyone to get up early on release day and speed to your local BK to buy five? (One to enjoy, one to give away, three to put on a shelf and never get around to selling even though that was the intent). No. As your fortune-telling guide, I would be failing you.
https://www.onmantel.com/news/heat-check-jake-paul-cards-and-fast-food-advent-calendars-f9027ecc-8722-40f0-816d-60d36c49a88f
