I’m watching Mad Men, S2 E8 when I notice this guy in Harry Crane’s office reading a copy of Sports Illustrated.

This specific issue came out on July 9, 1962 and the cover featured a sailboat called The Gretel Invader, an Australian yacht competing in the America’s Cup.

Sports Illustrated was ingrained into our culture for decades. It’s one of the big reason it’s so collectible today.