In my conversation with Adam Partington, we explored how brands are using collectibles to create deeper connections with their audiences. With more people collecting than ever before, brands have an incredible opportunity to build stickiness with consumers through innovative collectible campaigns.
Not only do collectibles become cherished keepsakes, but they also fuel massive engagement—driving viral social media content and brand awareness!
Need proof? Look no further than these recent success stories:
• McDonald's Pokémon Happy Meals – Fans went crazy hunting down their favorite characters and packs, proving the demand for limited-edition collectibles is stronger than ever!
• Delta Air Lines Trading Cards – A program that’s been around for 20 years, but in recent years, these stunning chromium cards have skyrocketed in popularity, with collectors chasing them down!
The takeaway? Collectibles are more than just products—they’re powerful tools that build loyalty, excitement, and unforgettable brand experiences!
YouTube Short:
https://www.youtube.com/shorts/Kcvbp9w0jsk
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Check out the full interview with Adam! We dive into marketing strategies, working with sports legends, collector psychology, and content creation—all designed to create engaging experiences that keep collectors coming back!
🎧 Watch or listen now on YouTube, Apple Podcasts, Spotify & more—just search Hobby Hustle!
