â The Collectorâs Crossroads
by Brews & Breaks
Wall Street has the SEC.
The hobby? Weâve got influencers with ring lights and suspiciously deep Zion Cases.
When someone on CNBC buys a boatload of Tesla stock, then goes on air saying âthis thing is headed to the moonâ... thatâs called insider trading. Illegal. Jail time. Orange jumpsuit.
When an âinfluencerâ buys 50 copies of a rookie silver, then drops a video about how itâs the most undervalued card in the market?
Thatâs just called content.
The Mechanics of Hobby Insider Trading
Load the stash. Buy out eBay, ComC, and your buddyâs dollar box before anyoneâs watching.
Cue the hype machine. Fire up YouTube, Whatnot, TikTok. Act shocked that the card is still âso cheap.â
Watch the sheep run. Views turn into bids, bids turn into comps, comps turn into âproof.â
Exit stage left. Sell into the surge, pocket profits. The âcommunityâ holds the bag.
Add Shill Bidding to the Mix
Hereâs where it gets even dirtier:
Shill bidders artificially pump auction prices so that comps look higher than reality.
A $500 card magically âsellsâ for $1,200⌠until the shill âbuyerâ never pays and the card quietly reappears in the next cycle.
Meanwhile, the new fake comp gets plastered across Market Movers, Card Ladder, and YouTube thumbnails as âproofâ the card is spiking.
The result? False confidence. Inflated markets. And collectors left wondering why their â$1,200 cardâ suddenly gets crickets at $700.
The Big Sales Nobody Questions
Look closer at the largest hobby sales, six-figure grails, record-setting auctions.
The same auction houses hyping these sales? Often have equity ties, kickbacks, or sweetheart deals with influencers, investors, even grading companies.
The big â$2M saleâ makes headlines, but the net after rebates, cross-promotion, or âguaranteesâ looks a whole lot different.
These splashy records arenât just sales â theyâre marketing tools. Tools designed to keep the hype train steaming.
Itâs less supply and demand and more supply, demand, and backstage handshakes.
Why It Stings
Collectors arenât stupid. They see the timing. They know when a âbuy alertâ video drops right after the sellerâs stack went from 50 to 3.
Transparency is zero. Nobody has to disclose holdings, kickbacks, or shill games. Imagine if stock analysts could openly pump companies they secretly owned millions in. Thatâs where we are.
Trust is circling the drain. Every shady sale and fake comp erodes faith in the market.
The SEC of the Hobby?
Do we need one? Some argue yes, a watchdog that forces disclosures like:
âI currently hold 25 of these cards and stand to profit if the value rises.â
Or:
âThis record-breaking sale included seller rebates and promotional incentives.â
Would it kill the grift? Maybe not. But it would sure separate real collecting from rigged auctions.
Final Sip
Do we shrug and accept âinsider trading liteâ as part of the game?
Or do we start calling out the shills, the staged sales, and the influencer hype cycles that are eating this hobby alive?
Because right now, the only people grading transparency are the ones selling it.
đ Brew Crew â do you think we need disclosures in the hobby like Wall Street has? Or is this still the Wild West where itâs âbuyer bewareâ?
Until next time, keep sippinâ and rippinâ. âđĽ
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