Football card searches are up 458% from their baseline right now. The internet is losing its mind over football cards. Every algorithm is pushing football content. Every creator is making football videos. The hype is absolutely real.
The 30-day market movement for football cards? Six percent.
The search volume is running about 75 times faster than actual price movement. The loudest story in the hobby and the strongest market data are not the same story. And the gap between them right now is genuinely wild.
Here is the full picture by category.
Football: Search up 458%. Market up 6.01%. Sixth strongest performer on the entire index. The most talked about category running some of the most modest market numbers.
Pokemon: Search volume actually down 5.9% from its baseline. Still plenty of content out there but the conversation has cooled relative to where it was. The 30-day market movement? Vintage Pokemon up 41.49%. Modern Pokemon up 33.79%. Those are the two strongest performing categories on the entire board. Not football. Not baseball. Not basketball. Pokemon. Moving quietly while everyone else is making football content.
Baseball: Search up 57% which sounds decent until you put it next to football's 458% and baseball suddenly feels invisible. The 30-day market movement? Up 16.76%. Strongest performing traditional sport on the entire index. Stronger than football. Stronger than basketball at 12.42%. Baseball is winning a race nobody is watching.
Racing cards: Up 14.61% on the index over 30 days. Almost zero content conversation around it. Just quietly posting results while everyone else is looking somewhere else.
Here is what all of this actually means.
Search volume tells you what people are excited about and talking about. The market index tells you where actual money is moving. Right now those two signals are pointing in almost completely opposite directions across every major category.
The collectors who understand which signal they are responding to before they spend are making very different decisions than the ones reacting to whatever hit their algorithm this morning.
The feed is the hype. The index is the game film. Know the difference.
Brought to you by HobbyComp and CTCA, the Certified Trading Card Association.
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