Overall Sales Trends

— Sales volume increased significantly, up 25% in January from December.

— Sports card singles sales totaled $198 million in January, up from $166 million December (+19% MoM).

— CCG and non-sport singles sales totaled $116 million in January, up from $86 million in December (+35% MoM).

— Combined sales totaled $314 million in January, up from $252 million in December.

 The TOP 25 Selling Players on eBay in January 2026  

1. ⚾ Shohei Ohtani — $8.19m

2. 🏀 Michael Jordan — $8.17m

3. 🏈 Drake Maye — $6.24m

4. 🏀 Cooper Flagg — $5.79m

5. 🏀 Kobe Bryant — $3.90m

6. 🏀 LeBron James — $3.84m

7. 🏀 Victor Wembanyama — $3.58m

8. 🏀 Stephen Curry — $3.25m

9. 🏈 Tom Brady — $2.82m

10. 🏈 Caleb Williams — $2.58m

11. ⚾ Mickey Mantle — $2.53m

12. ⚾ Ken Griffey Jr — $1.92m

13. ⚾ Aaron Judge — $1.88m

14. 🏀 Kon Knueppel — $1.50m

15. 🏈 Patrick Mahomes — $1.48m

16. 🏈 Bo Nix — $1.47m

17. 🏀 Luka Doncic — $1.43m

18. ⚾ Paul Skenes — $1.37m

19. 🏀 Caitlin Clark — $1.27m

20. 🏈 Josh Allen — $1.26m

21. ⚽ Lionel Messi — $1.12m

22. 🏀 Shai Gilgeous-Alexander — $1.10m

23. 🏀 Anthony Edwards — $1.06m

24. 🏈 Jaxson Dart — $1.00m

25. ⚾ Nolan Ryan — $0.98m

 The TOP 5 Selling Pokemon Characters on eBay in January 2026  

1. ⚡ Charizard — $11.20m

2. ⚡ Pikachu — $8.81m

3. ⚡ Umbreon — $3.28m

4. ⚡ Gengar — $3.05m

5. ⚡ Mew — $2.89m

Sports - Where $$$ moved on eBay in January

🏈 Drake Maye: +$2.37m incremental sales ($6.24m total sales in Jan, +61% MoM)

🏀 Cooper Flagg: +$1.91m ($5.79m, +49%)

⚾ Shohei Ohtani: +$1.61m ($8.19m, +24%)

🏀 Michael Jordan: +$1.19m ($8.17m, +17%)

🏈 Caleb Williams +$1.06m ($2.58m, +70%)

Sports - Where momentum slowed on eBay in January

🏒 Connor McDavid: –$387k incremental sales ($0.25m total sales in Jan, –61% MoM)

🏀 Shai Gilgeous-Alexander: –$198k ($1.10m, –16%)

⚾ Yoshinobu Yamamoto: –$184k ($0.77m, –20%)

🏀 Stephon Castle: –$164k ($0.40m, –30%)

🏈 JJ McCarthy: –$154k ($0.37m, –30%)

Pokemon - Where $$$ moved on eBay in January

⚡️ Charizard: +$3.08m incremental sales ($11.20m total sales in Jan, +37% MoM)

⚡️ Pikachu: +$1.96m ($8.81m, +28%)

⚡️ Umbreon: +$890k ($3.28m, +37%)

⚡️ Mew: +$632k ($2.89m, +27%)

⚡️ Mewtwo: +$617k ($2.45m, +33%)

Report details

• All data is sourced via eBay sales; only singles are included; data does not include lots, sets, packs, wax, etc

• The full dataset for sports is here and Pokemon is here. The data currently covers 5,000 athletes and all characters in the Pokedex. More details on the approach can be found here.

Note: Data sourced from sold listings; only singles are included; data does not include lots, sets, etc

Leave a comment for any player totals you would like to see.

Breakdown by sport: 17 baseball, 15 basketballl, 15 football,  2 soccer, 1 hockey

1. 🏀 Michael Jordan — $70.53m

2. ⚾ Shohei Ohtani — $57.96m

3. 🏀 LeBron James — $30.55m

4. 🏀 Kobe Bryant — $30.40m

5. 🏀 Victor Wembanyama — $30.01m

6. 🏈 Jayden Daniels — $27.75m

7. ⚾ Mickey Mantle — $22.73m

8. 🏈 Tom Brady — $22.53m

9. 🏈 Patrick Mahomes — $22.23m

10. 🏀 Stephen Curry — $22.11m

11. 🏀 Caitlin Clark — $21.73m

12. 🏈 Drake Maye — $20.19m

13. ⚾ Aaron Judge — $17.93m

14. 🏀 Luka Doncic — $15.58m

15. 🏈 Caleb Williams — $14.72m

16. ⚾ Ken Griffey Jr — $14.71m

17. ⚾ Paul Skenes — $14.46m

18. 🏈 Bo Nix — $13.73m

19. 🏈 JJ McCarthy — $12.43m

20. 🏈 Josh Allen — $12.34m

21. 🏀 Shai Gilgeous-Alexander — $11.79m

22. ⚽ Lionel Messi — $11.62m

23. 🏀 Cooper Flagg — $11.36m

24. ⚽ Lamine Yamal — $11.34m

25. 🏀 Anthony Edwards — $10.06m

26. ⚾ Willie Mays — $9.41m

27. ⚾ Nolan Ryan — $9.11m

28. 🏈 Joe Burrow — $8.68m

29. ⚾ Hank Aaron — $8.46m

30. 🏈 Jalen Hurts — $8.24m

31. ⚾ Bobby Witt Jr — $8.11m

32. 🏈 Michael Penix Jr — $8.04m

33. ⚾ Elly De La Cruz — $7.55m

34. ⚾ Yoshinobu Yamamoto — $7.55m

35. ⚾ Mike Trout — $7.49m

36. 🏈 CJ Stroud — $6.95m

37. ⚾ Babe Ruth — $6.92m

38. 🏈 Justin Herbert — $6.25m

39. ⚾ Roberto Clemente — $6.24m

40. 🏈 Lamar Jackson — $6.04m

41. ⚾ Nick Kurtz — $5.99m

42. ⚾ Derek Jeter — $5.96m

43. ⚾ Jackie Robinson — $5.94m

44. 🏀 Nikola Jokic — $5.88m

45. 🏒 Wayne Gretzky — $5.82m

46. 🏀 Larry Bird — $5.80m

47. 🏀 Amen Thompson — $5.32m

48. 🏀 Shaquille O'Neal — $5.28m

49. 🏀 Giannis Antetokounmpo — $5.17m

50. 🏈 Brock Bowers — $5.05m

All data presented is across the 4 largest graders (PSA, Beckett, SGC, CGC).

Feel free to share any athletes you would like to see in the comments and we will provide the totals.

There are five new additions to the chart since we last shared in late 2024.

— 🏈 Jayden Daniels (312k)

— 🏀 Caitlin Clark (276k)

— ⚾ Elly De La Cruz (250k)

— ⚾ Paul Skenes (217k)

— ⚽ Lionel Messi (212k)

They replaced Trae Young, Kevin Durant, Randy Johnson, Sammy Sosa, Wander Franco

• 26.8 million cards were graded across the major graders in 2025. Total cards graded were ⬆32% compared to 2024 (20 million).

• 16.8 million TCG/non-sport cards (⬆95% YoY) and 10.0 million sports cards (⬇12% YoY) were graded in 2025.

2025 Grading Breakdown

— PSA graded 19.26m cards - ⬆26% YoY

— CGC graded 4.92m cards - ⬆121% YoY

— SGC graded 1.42m cards - ⬇24% YoY

— Beckett graded 824k cards - ⬆26% YoY

— TAG graded 440k cards - ⬆83% YoY

2025 Share Breakdown

— PSA share: 72% overall, 76% sports, 69% TCG [2024 share = 76%, 80%, 72%; 2023 share = 78%, 80%, 76%]

— CGC share: 18% overall, 7% sports, 25% TCG [2024 share = 11%, 2%, 22%; 2023 share = 10% ,3% ,18%]

— SGC share: 5% overall, 13% sports, 0% TCG [2024 share = 9%, 15%, 2%; 2023 share = 7%, 13%, 2%]

— Beckett share: 3% overall, 3% sports, 3% TCG [2024 share = 3%, 3%, 4%; 2023 share = 4%, 4%, 5%]

— TAG share: 2% overall, 0% sports, 2% TCG

Top Categories in 2025

— TCG = 16.1m (⬆102%)

— Baseball = 3.6m (⬇14%)

— Football = 3.0m (⬆11%)

— Basketball = 2.1m (⬇23%)

Sales Trends on eBay

Sales volume was roughly flat in October (+1% overall, -2% daily average), though levels remain elevated compared to the first half of 2025.

— Sports card singles sales totaled $163 million in October, up from $156 million September (+4% MoM).

— CCG and non-sport singles sales totaled $88 million in October, down from $92 million September (-4% MoM).

— Combined sales totaled $251 million in October, up from $248 million in September (+1% MoM).

— October accounted for three of the four biggest month-over-month gains so far this year.

Sports - Where $$$ moved on eBay

⚾ Shohei Ohtani: +$6.41m incremental sales ($10.96m total sales in Oct, +140% MoM)

🏀 Victor Wembanyama: +$2.95m ($4.62m, +176%)

🏈 Drake Maye: +$2.00m ($3.05m, +191%)

🏀 Cooper Flagg: +$825k ($1.19m, +226%)

🏈 Jaxson Dart: +$660k ($1.03m, +176%)

⚾ Yoshinobu Yamamoto: +$602k ($0.91m, +190%)

🏀 Luka Doncic: +$599k ($1.78m, +50%)

⚾ Roki Sasaki: +$552k ($0.75m), +270%)

🏀 Shai Gilgeous-Alexander: +$551k ($1.15m, +90%)

⚾ Trey Yesavage: +$515k ($0.61m, +520%)

Sports - Where $$$ stopped moving on eBay

🏈 JJ McCarthy: −$1.13m ($0.48m, −70%)

🏀 Michael Jordan: −$1.03m ($7.02m, −13%)

⚽ Lionel Messi: −$939k ($1.32m, −42%)

🏀 Kobe Bryant: −$773k ($2.94m, −21%)

🏈 Jayden Daniels: −$748k ($1.13m, −40%)

🏈 Justin Herbert: −$670k ($0.47m, −59%)

🏈 Josh Allen: −$613k ($1.01m, −38%)

🏈 Joe Burrow: −$462k ($0.45m, −51%)

🏈 Tom Brady: −$423k ($2.17m, −17%)

🏈 Michael Penix Jr.: −$382k ($0.52m, −42%)

Active Football Players - Where $$$ moved on eBay

🏈 Drake Maye: +$2.00m ($3.05m, +191%)

🏈 Jaxson Dart: +$660k ($1.03m, +176%)

🏈 Cam Skattebo: +$295k ($0.45m, +185%)

🏈 Baker Mayfield: +$199k ($0.52m, +60%)

🏈 Jaxon Smith-Njigba: +$141k ($0.30m, +85%)

🏈 Jonathan Taylor: +$137k ($0.25m, +122%)

🏈 Mac Jones: +$101k ($0.22m, +83%)

🏈 Patrick Mahomes: +$66k ($2.03m, +3%)

🏈 Puka Nacua: +$52k ($0.31m, +20%)

🏈 Dak Prescott: +$46k ($0.19m, +33%)

Active Basketball Players - Where $$$ moved on eBay

🏀 Victor Wembanyama: +$2.95m ($4.62m, +176%)

🏀 Cooper Flagg: +$825k ($1.19m, +226%)

🏀 Luka Doncic: +$599k ($1.78m, +50%)

🏀 Shai Gilgeous-Alexander: +$551k ($1.15m, +90%)

🏀 Stephen Curry: +$468k ($2.71m, +20%)

🏀 VJ Edgecombe: +$309k ($0.31m)

🏀 Matas Buzelis: +$253k ($0.77m, +48%)

🏀 Giannis Antetokounmpo: +$222k ($0.63m, +54%)

🏀 Anthony Edwards: +$222k ($0.94m, +30%)

🏀 Nikola Jokic: +$194k ($0.63m, +44%)

Active Baseball Players - Where $$$ moved on eBay

⚾ Shohei Ohtani: +$6.41m ($10.96m, +140%)

⚾ Yoshinobu Yamamoto: +$602k ($0.91m, +190%)

⚾ Roki Sasaki: +$552k ($0.76m, +270%)

⚾ Trey Yesavage: +$515k ($0.61m, +520%)

⚾ Vladimir Guerrero Jr.: +$480k ($0.59m, +406%)

⚾ Cam Schlittler: +$425k ($0.45m)

⚾ Shotaro Morii: +$224k ($0.30m, +271%)

⚾ Elian Pena: +$146k ($0.19m, +293%)

⚾ Julio Rodriguez: +$105k ($0.38m, +37%)

⚾ Josuar Gonzalez: +$99k ($0.13m, +271%)

Pokemon - Where $$$ moved on eBay

⚡ Lucario: +$429k ($1.04m, +70%)

⚡ Gardevoir: +$202k ($0.94m, +27%)

⚡ Cubone: +$144k ($0.21m, +190%)

⚡ Meowth: +$60k ($0.26m, +29%)

⚡ Solosis: +$53k ($0.05m, +937%)

Report details

• All data is sourced via eBay sales; only singles are included; data does not include lots, sets, packs, wax, etc