Tom Brady’s latest venture, CardVault by Tom Brady, opens a new in-person location April 11 inside the American Dream Mall in East Rutherford, NJ, just a stone’s throw from MetLife Stadium. The in-person shop promises premium trading cards, on-site authentication, and a VIP collector experience designed to bring the booming sports memorabilia market to life.

But here’s where it gets interesting.

The CardVault’s opening isn’t just another brick-and-mortar expansion, it’s happening in the shadows of the only man to ever beat Brady twice in the Super Bowl: Eli Manning. MetLife isn’t just home to the Giants. It’s the house where Brady’s decade-long dynasty dreams were twice derailed—first in 2008 (Super Bowl XLII), then again in 2012 (Super Bowl XLVI). 

So, as collectors gather to buy, trade, and flex some of the rarest cardboard in the game, it begs the question: What won’t be sold at Brady’s store?

5 Pieces of Memorabilia You (Probably) Won’t Find at Tom Brady’s New Card Shop

1. Eli Manning's Super Bowl XLII Helmet

Arguably the most famous helmet in New York Giants history—worn during the David Tyree helmet catch game—sold for $54,000 in 2019 (and re-auctioned in January 2025). A living symbol of Brady’s first Super Bowl loss, this would be a curious addition to any store with his name on it.

2. Eli Manning’s Super Bowl XLVI Game-Worn Jersey

The jersey worn during the Giants’ second upset win over Brady’s Patriots? Extremely valuable. Extremely unlikely to be on display inside a Tom Brady flagship. Shop Eli Manning SB Jerseys (Buy on eBay). 

3. NY Giants Super Bowl XLII Ring

The football world was stunned by Eli Manning and the NY Giants when they took down the undefeated New England Patriots, who would’ve been the first team since the 1972 Miami Dolphins to complete a perfect season. This ring was given to players and staff from the Super Bowl XLII season, and was created by Tiffany & Co. including 71 grams of 14k White Gold.

 4. 2008 SP Authentic Eli Manning Super Bowl XLII Auto Patch Card

Limited to just 25 copies and featuring an on-card signature (view on eBay) with a game-worn jersey swatch from that iconic Super Bowl, this card has become a grail for Giants collectors. Prices have touched $2,500+ at auction.

5. Signed Game Ball from Super Bowl XLVI

A ball used in-game and signed (view on eBay) by Manning has the kind of provenance collectors crave. With authentication, these often move in the $1,000-$2,000 range, depending on condition and signature quality.

Eli’s Market Isn’t Done Yet: Top-Valued Memorabilia From His Super Bowl Wins

Despite being Brady’s kryptonite, Eli’s collectibles don’t just hang on past glories—they’re growing in value, especially as collectors hunt for underpriced legends:

• Signed Super Bowl XLII Ticket – $799.99
  A certified ticket from Eli’s first Super Bowl win, autographed and slabbed.
  Buy it on eBay.
  
  

• Super Bowl XLII Signed Wilson Football w/ MVP Inscription – $798.99
  A perfect trophy room piece from the MVP performance that derailed the Patriots’ perfect season.
  Buy on eBay
  
  

• Autographed Super Bowl XLII Mitchell & Ness Authentic Jersey – $699.99
  The official jersey, signed and authenticated, is celebrating that 17-14 shocker in Glendale.
  Buy on eBay
  
  

Brady’s CardVault is shaping up to be a collector’s dream—but some things just hit too close to home. Whether it’s helmets, cards, or game-worn jerseys, the memorabilia tied to his greatest rival likely won’t be front and center. Still, one thing is certain: in the long-standing Brady-Manning rivalry, collectors on both sides have plenty to chase.