One of the coolest press kits I have available - 1988 Toyota Motorsports press kit featuring Chris Cord and Willy T. Ribbs (If you haven't seen the documentary "Uppity The Willy T. Ribbs Story" I highly recommend it)

Press kits were not available to the general public - they were sent to automotive journalists at magazines, newspapers etc to provide them with story information and encourage free publicity. Most press kits include photo prints and press release documents in other folders - some include 35mm slides, photo CDs or USBs etc if they are more recent.

They're one of my favourite things to collect as they're very interesting and scarce due to limited print runs.