One of the coolest press kits I have available - 1988 Toyota Motorsports press kit featuring Chris Cord and Willy T. Ribbs (If you haven't seen the documentary "Uppity The Willy T. Ribbs Story" I highly recommend it)

Press kits were not available to the general public - they were sent to automotive journalists at magazines, newspapers etc to provide them with story information and encourage free publicity. Most press kits include photo prints and press release documents in other folders - some include 35mm slides, photo CDs or USBs etc if they are more recent.

They're one of my favourite things to collect as they're very interesting and scarce due to limited print runs.

Rare original press kit! Press kits were not available to the general public and were sent to journalists to encourage them to publish articles about the new models. They often include photos, press release documents and other material - often in unique or eye catching packages to help draw attention and earn publicity

I have lots of great vintage press kits that I can share on Mantel if anyone's interested in seeing more