Topps has announced that they have partnered with Ballon d'Or on an exclusive deal. Ballon d'Or Trophy is the most prestigious and valuable individual award individual award in soccer. Messi has won it the most in history with 8 wins. This year Rodri Hernandez (men) and Aitana Bonmati (women) won it.

Part of the Ballon d'Or ceremony is awarding the best young player (Kopa Trophy) in which the soccer phenom, Lamine Yamal won.

It looks like Topps is making a push into soccer, a field primarily dominated by Panini.

You can check out the first cards from this partnership w/ the new Topps Now release.

https://www.topps.com/collections/cards-collectibles/topps-now?property=36925