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Sep 19 2024

A Topps Hobby Rip Night journey with Michael Rubin

Sports Cards

Fanatics

Hobby Rip Night

Topps

One of our writers rode along as Michael Rubin stopped by hobby shops in three states with a variety of athletes and entertainers on Rip Night. Topics covered:

-Fanatics' approach to the collectibles business
-Their attempt to make a Travis Kelce/Taylor Swift card
-Why Rubin is so hands on
-Addressing concerns on rising print runs and consolidation of the business
-Growth projections for the next year-plus

https://www.nytimes.com/athletic/5778257/2024/09/19/fanatics-michael-rubin-topps-hobby-rip-night/

Link preview image for Kids trading sports cards with Tom Brady and Quavo: Inside Topps’ collectibles growth strategy

Kids trading sports cards with Tom Brady and Quavo: Inside Topps’ collectibles growth strategy

Deploying top athletes and entertainers to hobby shops around the world, Topps reconfigures the sports fan hierarchy

www.nytimes.com

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