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Brooks Peck

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Senior editor for collectibles at The Athletic.

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Why Tom Brady, Derek Jeter, and Bobby Witt Jr. invested in the hobby

www.nytimes.com

How Tom Brady, Derek Jeter, and Bobby Witt Jr. turned sports card passion into business ventures

More and more athletes are investing in the sports card business, but Brady, Jeter, and Witt are three of the most prominent examples

Lots of athletes have gotten involved in the sports card business at this point, but we talked to three of the biggest names to find out why:

https://www.nytimes.com/athletic/6320571/2025/04/29/tom-brady-derek-jeter-bobby-witt-cards-business/

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Fanatics’ new card shop in London offering more than just Topps products

www.nytimes.com

Fanatics begins U.K. trading card push with Lewis Hamilton and massive crowd at London store opening

The new shop marks the beginning of a big bet Fanatics Collectibles are making on the U.K. and Europe

One of our writers checked out the new Fanatics Collectibles shop in London yesterday. Here’s what he saw:

https://www.nytimes.com/athletic/6311174/2025/04/26/fanatics-store-london-lewis-hamilton/

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Apr 14

One of the toughest football card sets to complete

www.nytimes.com

The 1977 Topps Mexican set: How a child conquered one of the greatest challenges for NFL collectors

It's one of the most difficult sets to complete, but a select few have done it — including one boy who had help from his grandmother

Fun story on a tiny but notable corner of the football card hobby.

https://www.nytimes.com/athletic/6273767/2025/04/12/1977-topps-mexican-cards-nfl/

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Apr 2

The many autographs of Jackson Merrill

www.nytimes.com

Why Jackson Merrill, a model of on-field consistency, has many different autographs

The young Padres star shares the logic behind his variety of signatures and his side of an incident that drew the ire of card collectors

We talked to Jackson Merrill about his ever-changing autograph on cards and why he thinks collectors hate him.

https://www.nytimes.com/athletic/6241057/2025/04/02/jackson-merrill-autographs-cards/

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Apr 1

What baseball card makes you happy?

www.nytimes.com

The baseball cards that make us happy: Childhood favorites and mementos of loved ones

Every collector has a card with special significance, whether it was a childhood hero or the middle reliever you couldn't escape

See what our staff said, then answer for yourself!

https://www.nytimes.com/athletic/6241863/2025/04/01/baseball-cards-ripken-brett-mantle/

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