@BenchMob Thanks for flagging the Wemby /1 card hit.
It got me wondering if this is a missed opportunity by Fanatics/Topps and the hobby. So much potential exists for the collectible space to invest in product, events, and tools to expand their audience beyond its current form. Right now the Wemby chase is for a very small audience when the appeal would be nearly every collector like hitting the winning lottery ticket. Think of the lost engagement, media exposure and potential conversion of collectors to engage in multiple products. Even the biggest spenders would in theory have a reason to chase lower end product, increasing total spend!
In its current form, the NYY spot in PYT Dynasty Cases were well over $1k. The pretty much eliminates many from participating in this chase, which clearly would have pop culture mass appeal. There is a lot of missed engagement by not looking at it from a tiered system. For example, buy in low end products for chaser spots into the say Chrome, to then get into Sapphire, to then get into Icons, to then get into Dynasty. Or golden tickets in retail Target boxes. This gives, in theory anyone a chance to participate. The size of interest would be much bigger and hitting that card even a bigger cultural event.
But this would require Fanatics to think about it on a more programmatic level to think out the system where it involves breakers to participate. In my opinion, there is likely a massive opportunity to create “real time” content / reality TV by investing in tools, systems, and co-funded dollars for Breakers to incentivize this event. But imagine if there was such a programming involved where it was planned out with breakers and inserts into all their tiered products to create a pathway for someone buying a retail hobby box for under $30 and hit a ticket, that eventually gets into a Dynasty Break where they got NYY spot and hit Wemby. This would hit global level awareness and likely have people who don’t even like breaking to participate on a level like Lottery jackpots that hit over $1Bn.
