I find this fascinating in that many other categories are getting in on the "collectibles" category by creating sets for collectors to collect. Uno Elite. Mama Breaks did a nice break down but I suspect more brands are going to create 'cards' to collect and curious to see if it 'sticks' as items folks will chase like the traditional categories. PSA grading does add some credibility to it but I suspect unless Uno Elite has a design and something like a relic/auto it won't be desirable from a value perspective. Just my 2c. But what I'm also interested in is seeing if this push into the space brings institutional "money" into the space creating new pools of money for start ups to solve friction points for collectors, which is where I would focus (i.e. shipping, grading, derivatives, and data).