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EPonMantel

Aug 14 2024

ghostwrite launch

Toys

Auction

ghostwrite

Today's the last day to bid on the first ghostwrite collectible toy drop- 20 are being sold using a blind dutch auction format. The brand was created by Josh Luber, founder of StockX and former chief visionary officer of Fanatics Collectibles.

I was lucky enough to bid on/win one of the friends & family releases earlier this summer. You can check out the post here: https://www.onmantel.com/post/d40f9add-530c-4d6d-8b4a-6e07becad430

If I'm a betting man, I think this drop will sell for at least 20% more than the F&F drops did, given one of the No. 2 Pencil toys just sold on StockX yesterday for $1,200, and a prototype sold at VeeCon for more than $700.

Luber knows how to capture the zeitgeist and build hype, and if you watched his interview for Mantel Quality Stories (link below), it's clear from all of those toys in the background, he knows this category well.

Really excited to see how launch goes, and how this collectible brand develops over time.

https://www.ghostwrite.com/products/one?utm_source=brevo&utm_campaign=030%20One%20-%20Drop%20First%20Reminder&utm_medium=email

https://youtu.be/qUaSPJOCwSo?si=i3SkMeNxLhwbT8ux

Link preview image for ghostwrite "One" 400% (2024) - ghostwrite

ghostwrite "One" 400% (2024) - ghostwrite

The ghostwrite "One" is our first public release - the very first ghost ever sold to the public. This 400% collectible toy, which released in August, 2024, tells the story of the ghostwrite brand. Only 50 editions were produced, and only 20 were sold to t...

www.ghostwrite.com

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