Looks like Panini has signed a deal with LIV golf! I am excited to see some new blood pumped into the gulf trading card ecosystem. I imagine that because Tiger Woods has had a exclusive deal with Upper Deck that Topps and Panini have been hesitant to put a lot of money into a product that wouldn’t have any Tiger Woods cards. I am excited to see some new blood pumped into the golf trading card ecosystem. Let’s hope it’s not full of redemptions.

Via SBJ: https://www.sportsbusinessjournal.com/Articles/2024/02/22/liv-golf-panini-trading-card-partnership


This guy calle it in October 2023! https://www.firstcallgolf.com/features/feature/2023-10-06/golf-trading-card-business-is-in-need-of-a-mulligan