Well I like PSA trying things out and starting to embrace some live op events. But I just don't understand the "bounties" event that Fanatics been doing.

Perhaps they are clear they want to engage a certain cohort, in the case of Fanatics their biggest spenders, but it seems to me that Fanatics Live needs to grow their audience funnel and Bounties on high priced product isn't one way to do it. They should be incentivizing their breakers to bring their communities over to Live where they subsidize the events for all cohorts. Am I missing something?