Sports Bowl III Sports Illustrated cover featuring Joe Namath (Jan. 20, 1969)
Officially, the third Super Bowl was the first “Super Bowl”, and it remains the biggest upset in the game’s history.
Three days after drunkenly guaranteeing a victory over the 18-point favorite Baltimore Colts, 26-year-old Joe Namath and his New York Jets built a 16-0 lead by the early fourth quarter, allowing only one score late in the game to win 16-7. Namath was named the game’s MVP, despite not throwing or running for a touchdown.
The most expensive ticket for this game was $12. You might be able to get in the last row of the Superdome tomorrow for $3,000 (plus fees).
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