Published October 22, 2025 | By Alyx E, Founder of Collectors MD

There’s a reason casino floors are designed the way they are—no clocks, no windows, no exit signs pointing you toward the real world. Every sound, flash, and chime is engineered to keep you in a trance. The hobby, in its modern form, has quietly adopted that same psychology. Only this time, the slot machines are hobby boxes, the chips are credit cards, and the “free plays” come dressed as bonus rips.

Today’s platforms call it rewards marketing. But what’s being rewarded isn’t loyalty—it’s compliance. Those “Spend at least $10K on live breaks, receive $1K back in rewards” or “We missed you. Here’s $50 to come rip again” promos aren’t generosity. They’re hooks. Each one plants a seed of justification: You’ve already spent this much, might as well get that extra bonus. And before long, the chase becomes disguised as strategy. You’re not gambling, you tell yourself—you’re “taking advantage of the offer”. That’s the illusion of control.

And just like that, what should feel alarming starts to feel normal—another “exclusive offer” framed as opportunity instead of exploitation.

We’re watching this play out in real time. With the new releases of Topps Diamond Icons Baseball—a $5,000-per-box product—and the first officially licensed Topps Basketball flagship line, Fanatics has doubled down on the casino model. They’re not just selling cards; they’re selling behavior. Layering on “exclusive offers” that prey on collectors’ anticipation, fear of missing out, and attachment to nostalgia. It’s not about celebrating the return of licensed basketball cards—it’s about creating conditions that push collectors to spend more than they intended, under the pretense of opportunity.

The message couldn’t be clearer—this isn’t about community or collecting, it’s about conditioning. The thrill is the product, and the “rewards” are just the bait.

What makes this so dangerous is the total absence of oversight. Casinos are required to operate under strict laws: age verification, spending limits, self-exclusion tools, warnings about addiction. The hobby has none of that. The same psychological mechanics are in play—dopamine loops, reward reinforcement, near-miss stimulation—but with none of the guardrails that exist in regulated gambling environments. And the products being used to drive those behaviors? The very same cards we once opened as kids.

This is not harmless marketing—it’s behavioral conditioning. The same dopamine that fires when you hit a jackpot or a multi-leg parlay now fires when you pull a color match or see a “1/1” flash across the screen. That feeling is fleeting, but the pull to replicate it is powerful. And companies know it. They build entire campaigns around it. The cycle doesn’t end when you hit big—it ends when you burn out.

So, what does real control look like in a system built to take it from you? It’s not about chasing smarter or spending strategically. It’s about reclaiming space. Setting spending caps that protect your peace. Turning off push notifications. If needed, downloading app-block software like Gamban. Having an accountability partner you can text before you buy in. Recognizing that walking away isn’t losing—it’s winning back something far more valuable than a “case hit”.

Every collector has to draw their own lines. But as a community, we have to start calling this what it is. The Fanatics era isn’t just about consolidation of licenses—it’s about consolidation of influence. And influence without responsibility quickly turns into exploitation. If they’re going to lead the hobby, they must also protect it.

Fanatics and other platforms have mastered the art of manipulation—disguising bait as generosity and turning "rewards" into traps. Their goal isn't to thank you; it’s to keep you playing. We don't need another bonus to keep us chasing. We need boundaries that keep us safe. The house only wins if we keep playing their game. Protect your peace at all costs.

#CollectorsMD
Real rewards come from reclaiming your control—not chasing theirs.

—
Follow us on Instagram: @collectorsmd
Subscribe to our Newsletter & Support Group
Join The Conversation On Mantel
Read More Daily Reflections

The Fanatics era isn’t just a shift in licensing—it’s a shift in power. With full control over MLB, NBA, and soon the NFL, Fanatics has become the first true monopoly in modern hobby history. But as innovation takes a backseat to consolidation, a deeper issue has emerged: the casino-like marketing tactics driving their new platforms.

In this episode of Behind The Breaks, host Alyx Effron, Founder of Collectors MD, unpacks the rise of the “Fanatics Era” and the dangers hiding beneath the hype. From "Spend $5,000, get $500" promos to algorithmic “rewards” designed to keep collectors ripping, this conversation explores how the largest company in the hobby is now operating like a casino—without a license, without guardrails, and without oversight.

Alyx dives into how nostalgia is being weaponized, how credit cards are being normalized as tools of compulsion, and why collectors of all ages deserve transparency, limits, and consumer protections. Because when childhood collectibles are used as casino props, the line between hobby and harm disappears.

If Fanatics is going to control the hobby, they must also protect it. This episode challenges collectors—and the industry—to demand accountability before it’s too late.

Subscribe, comment, and join the movement. And remember to collect with intention, not compulsion.

Watch The Episode On YouTube

Learn More & Join The Movement:
Website: collectorsmd.com
Socials: hopp.bio/collectorsmd
Weekly Meeting Sign-Up: bit.ly/45koiMX
Contact: info@collectorsmd.com
YouTube: @collectorsmd
Instagram: @collectorsmd

#CollectorsMD | #RipResponsibly | #CollectResponsibly

https://www.youtube.com/live/jM4hU_SgplE

At its core, this is predatory behavior. In order for the hobby to thrive, Fanatics must acknowledge that Fanatics Live operates as a gambling environment and take accountability by establishing appropriate consumer protections.

Published September 21, 2025 | By Bryan E, Collectors MD Community Member

Why is there still any debate as to whether or not aspects of the hobby constitute gambling?

Collectors MD often references “gambling-like mechanics” of breaking, repacks, and auctions. But let’s be clear—these aren’t “gambling-like”. These activities are straight up gambling.

My journey into this world has been as an outsider. I didn’t come to it out of curiosity or passion, but because someone I love was pulled in deeply. Immersing myself, I’ve been astonished at how this once-innocent pastime has mushroomed into a multi-billion-dollar cultural juggernaut.

Many parents and spouses are just as bewildered, wondering how a harmless childhood hobby could send someone into emotional or financial turmoil.

After all, those of us of a certain age remember a different reality. As kids, we’d ride our bikes to the corner store, spend a dime on gum and trading cards, and rush to see what players we got. If we came up with a duplicate, we’d trade with friends. If nobody wanted it, we might clip it to our bike spokes for that nostalgic clattering sound. Collecting was playful. Surprise was part of the fun—but money was not.

So when my son collected cards, toys, and sneakers, it seemed like a rite of passage. As his means grew, his collections matured—more sneakers, sports memorabilia, even modern and vintage watches. But trading cards were always a simmering passion.

Somewhere along the way, though, the hobby shifted. What changed? The answer is simple: everything.

From dime packs to digital breaks, the line between collecting and gambling has blurred—and the stakes have never been higher.

• 1970s: A single pack of Topps cost 10 cents, gum included.

• 1990s: The gum disappeared—cards themselves became the profit engine. Then came eBay and the rise of online auctions.

• 2000s–2020s: The internet scaled buying and selling into a global, 24/7 marketplace. Scarcity was manufactured, not discovered.

Corporate giants moved in, borrowing directly from the gambling playbook. Breaks, repacks, and live auctions became place-your-bet platforms. The mechanics are identical: you buy in, you spin the wheel, you hope for a hit.

The marketing speaks the same language—almost a direct copy and paste. Just look at how identical the pitches really are (all pulled from real, current promotions):

Casinos & Sportsbooks (with guardrails and regulation):

• BetMGM: “Sign up today and we’ll match your first deposit up to $1,000, plus we’ll throw in a $25 bonus to get you started.”

• DraftKings: “New users can bet $5 and instantly receive $200 in bonus bets, along with $200 off NFL Sunday Ticket.”

• FanDuel: “Deposit at least $5, place your first wager, and if it wins, you’ll receive $300 in bonus bets within 72 hours.”

Hobby Platforms (with zero guardrails and zero regulation):

• Fanatics Live: “Spend $25, Get $25 in 3 easy steps! ‘Instant Rips’ gives you real cards that are ready to flip the second you open them!”

• Whatnot: “Join the fun of fast-paced auctions and giveaways. New users get $10 towards their first purchase!”

• eBay: “Shop eBay Live and score a $100 coupon on your first break!”

The DNA of gambling has always been present in the hobby—the thrill of chance, the lure of surprise. What’s changed today is the sheer scale, the deliberate design, the predatory edge, and the money driving it all.

So let’s stop debating whether gambling is part of the hobby. At this point, that goes without saying. The better question is: since we know it’s there, what do we do with that truth?

#CollectorsMD
Acknowledging the inherent risks in modern collecting is the first step toward protecting the very people who love the hobby most.

—
Follow us on Instagram: @collectorsmd
Subscribe to our Newsletter & Support Group
Join The Conversation On Mantel
Read More Daily Reflections

My parents brought a souvenir back from their trip to Vegas in the early 2000’s. It would have been cool if these were dated.

The Bellagio is still luxury and their iconic fountains are still spraying. From what I understand there are parts of Vegas that are newly and truly struggling right now.

Here’s a link to all used casino playing cards: https://ebay.us/SiSwQW