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EPonMantel

Jun 18 2024

Gen Z Investors Shun 60-40 Portfolio for Sneakers and Rare Cars, BofA Says

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Fascinating Bloomberg article (paywalled).

A few of the nuggets I found interesting:

Roughly 94% of Gen Z and Millennial investors are interested in collecting items such as watches, rare cars and sneakers, according to a new survey of wealthy Americans by Bank of America Corp. It was the highest rate for any generation surveyed, with only 57% of Baby Boomers expressing interest in collectibles.

Younger wealthy investors hold roughly the same allocation of stocks, bonds, alts and crypto, regardless of whether they self-identify their investment strategy as aggressive, moderate, or conservative.

Thoughts?

https://www.bloomberg.com/news/articles/2024-06-18/gen-z-investors-shun-60-40-for-sneakers-and-rare-cars-bofa-says?embedded-checkout=true&utm_source=substack&utm_medium=email

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Gen Z Investors Shun 60-40 Portfolio for Sneakers and Rare Cars, BofA Says

The new rich are trading long-standing investing tactics for more crypto-heavy portfolios and a passion for collectibles.

www.bloomberg.com

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