Gen Z Investors Shun 60-40 Portfolio for Sneakers and Rare Cars, BofA Says
Fascinating Bloomberg article (paywalled).
A few of the nuggets I found interesting:
Roughly 94% of Gen Z and Millennial investors are interested in collecting items such as watches, rare cars and sneakers, according to a new survey of wealthy Americans by Bank of America Corp. It was the highest rate for any generation surveyed, with only 57% of Baby Boomers expressing interest in collectibles.
Younger wealthy investors hold roughly the same allocation of stocks, bonds, alts and crypto, regardless of whether they self-identify their investment strategy as aggressive, moderate, or conservative.
Thoughts?
https://www.bloomberg.com/news/articles/2024-06-18/gen-z-investors-shun-60-40-for-sneakers-and-rare-cars-bofa-says?embedded-checkout=true&utm_source=substack&utm_medium=email