Philadelphia 76ers star George McGinnis on the cover of S.I. on this day in 1977. Five years before Brent Musburger referred to it as “March Madness” and eight years before it expanded to 64 teams, the NCAA basketball tournament was a secondary event worthy of just one two-page article in this issue.

Other photos: A classic Dr. J Converse ad and a USPS ad featuring stamp collector Dave Rowe, defensive tackle for the Oakland Raiders.