Never been a bidder at high-end auctions so haven’t seen many of the super produced catalogues before.
Was gifted the 2022 Juliens Auction book set (thank you @JamieBasta!), and it’s like a coffee table book. Three hardbound books with great photography, all packaged inside a designed case with astroturf.
I can see how a package like this could get a (very rich) bidder to raise a paddle during an auction!