From Sports Business Journal this morning:
Panini is putting Caitlin Clark on the hood of SHR's No. 4 Ford for this weekend's Brickyard 400 NASCAR race at Indianapolis Motor Speedway to promote its trading card deal with her.
🔲 This is Panini America's first sponsorship at the premier series level of NASCAR since 2021, and the U.S. subsidiary of the Italian company is advertising its "Raining 3s" trading cards that are part of its recently released Caitlin Clark Collection available at retailers including Target and Walmart starting this week.
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Interesting crossover, right?