Dana White and the UFC are getting more involved in the hobby. We've seen it with the live breaks he did with Michael Rubin over the past year to promote UFC fights.

Now, it looks like he's starting a new segment where he rips a box of cards on Fridays. This week, it was a box of Topps UFC, where he pulled a few autos.

He will pulling different sports every week.

https://x.com/danawhite/status/1847277441636778483

Both Dana White and Michael Robin will be facing off today during a Fanatics Live Event today at 3pm EST / 12pm PST. They will be opening packs of Topps Chrome live and the audience will judge who pulled the better cards.

Interesting format to do this on - love the way they are incorporating gamification and an event style show on a livestream. You can join them here:

https://www.fanatics.live/shows/9d50c3f2-94a5-4f9d-985d-0fe02a40b7a5

https://x.com/ericwhiteback/status/1806716930822123773