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Nov 27 2024

New Balance discusses their deal with Shohei Ohtani

Link preview image for Inside Shohei Ohtani’s deal with New Balance: The meaning behind the logo and the collection

www.nytimes.com

Inside Shohei Ohtani’s deal with New Balance: The meaning behind the logo and the collection

How did Ohtani and New Balance come together? Through the alignment of understated approaches

Both Ohtani and New Balance prefer a "show, don't tell" approach, which has led to some lingering questions about the deal, his logo and collection, but NB gave us some insight into all of that and more:

https://www.nytimes.com/athletic/5951528/2024/11/27/shohei-ohtani-new-balance-logo-cleats/

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Sports Memorabilia

new balance

Shohei Ohtani

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Sneaker of the year contender 🌹💧

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There's been a ton of heat dropping this year, and a lot still left.
But the moment I unboxed these Action Bronson x New Balance 1906 'Rosewater' I knew they'd be on my top 10 list for the year — maybe even THE top (pending some wear testing).
Fun fact: Action has mentioned that this particular colorway was inspired by vintage women's sneakers that he always wanted but couldn't wear due to sizing.

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New Pickup: New Balance 993 x Joe Freshgoods 🍃

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Caught a shock restock of a pair of clean and simple New Balance 993s from a pack that designer Joe Freshgoods released with the brand in 2022. He's one of a handful of creatives credited with bringing renewed attention and excitement back to New Balance in the last few years – these pairs went like wildfire when they released.
Back during the original 2022 drop I added the pink pair to my collection, which is one of my all-time favorite New Balances. With this new pickup they're now sitting alongside the green pair. Still need the blue to complete the set (see second picture), but I'm pretty happy with these two for now.

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