Published November 12, 2025 | By Alyx E, Founder of Collectors MD

Hobby marketing doesn’t hint at gambling anymore—it speaks its language fluently.

The latest example comes from Arena Club, whose recent emails read like something straight out of a casino’s playbook.

One message users received today opened with, “Are you okay? We’re worried about you”. It continued, “One minute you were ripping ‘Slab Packs’ and then you just stopped. You should go rip another pack so my boss doesn’t get mad at me for not convincing you to rip one more”.

That faux-empathetic tone is followed by a big, glowing button that says “Rip a Slab Pack”.

Another email took a different angle—framing it like a comeback story: “Ready for a comeback? It’s been 15 days since your last pack rip, and honestly, we miss you around here. Get back into the excitement with a free ‘Slab Safe’”.

This isn’t clever marketing. It’s emotional manipulation. It’s preying on compulsion under the guise of connection.

When a company frames your self-control as a problem, they’re not nurturing community—they’re monetizing relapse. These aren’t accidental word choices; they’re carefully tested behavioral triggers. In the gambling world, it’s called re-engagement marketing—emails designed to wake up dormant players by poking at guilt, nostalgia, and FOMO. Only now, it’s not slot machines, blackjack tables, or spreads—it’s “Slab Packs”—just without the warning labels, oversight, or safeguards.

Let’s call it what it is: a predatory system with zero oversight. There are no regulations, no spending limits, no age gates, no accountability measures to protect consumers from tactics that are proven to exploit vulnerability. Companies are using the language of empathy (“Are you okay?”) to sell more product, not to offer support.

This isn’t creativity—it’s conditioning. What looks like care is actually coercion, dressed up in empathy to pull you back in.

And for collectors in recovery—or even those just trying to spend more mindfully—emails like this are gasoline on a smoldering fire. They turn silence into a sales opportunity. They turn progress into a marketing metric. They make relapse look like loyalty.

What’s most disturbing is how normalized it’s become. The community laughs it off as bad marketing, but for many people, these are the kind of messages that pull them right back into destructive cycles. Imagine a recovering alcoholic receiving an unsolicited email from a liquor store saying, “It’s been two weeks since your last drink—we miss you”. That would spark outrage. But in the hobby, it’s brushed off as “just part of the game”.

It’s not part of the game. It is the game—one designed to blur the line between collecting and gambling until you can’t tell where one ends and the other begins.

The lines aren’t just blurred—they’re erased. When marketing looks this much like manipulation, “fun” becomes the disguise that keeps the harm hidden.

The scary truth is that no one’s policing this. There’s no FTC guidance, no consumer protections, no health disclaimers. Platforms like Arena Club can exploit psychological vulnerabilities at scale with zero consequence. And as long as “fun” and “nostalgia” remain the shield, the harm stays invisible.

This is why Collectors MD exists. Because someone has to say it plainly: these are not harmless marketing tactics—they’re symptoms of a broken system.

We need transparency. We need disclaimers. We need reform. And the people caught in these psychological traps don’t need judgment—they need a safety net.

Until the industry takes accountability, it’s on us—the collectors, the creators, the advocates—to keep each other grounded. To call this out. To create spaces where recovery, not relapse, is the goal.

Because when unsolicited messages like “Are you okay?” or “We miss you” are used as a hook to get you to spend again, you already have your answer.

#CollectorsMD
When the marketing starts to sound like a slot machine, it’s not “fun” anymore—it’s a warning in plain sight.

—
Follow us on Instagram: @collectorsmd
Subscribe to our Newsletter & Support Group
Join The Conversation On Mantel
Read More Daily Reflections

At its core, this is predatory behavior. In order for the hobby to thrive, Fanatics must acknowledge that Fanatics Live operates as a gambling environment and take accountability by establishing appropriate consumer protections.