A few posted some recent signings of Athletes to a card manufacturer. It got me thinking at what point does an Athlete outweigh the licensing of the team, leagues? For athletes like MJ, LeBron, Messi, Kobe, Lewis Hamilton etc. I don't care as much as having something licensed vs. something from the athlete of a pivotal race/game. Don't get me wrong, I think having it all (licenses, logos etc) will still be most desired, but I can see more athletes going direct to community to offer experiences and signed items.