One of the many folks we interviewed while making The Hobby was Chris Ivy - Director of Sports Auctions at Heritage. One of the funnest parts of making films is finding yourself behind the scenes in all kinds of places you’d otherwise never have access to. In my career, that has led me all kinds of places - arenas, hospitals, airport runways, the FedEx matrix, Nike factories, NBA players’ mansions, and so on. It’s certainly the most exciting part of the job of making films, but for The Hobby, I was always a kid in a candy shop, drooling at grail cards left and right and getting to meet incredibly smart folks and ask them endless questions. Chris was a perfect gentleman and gave us a wonderful interview.@HeritageSports

Published August 25, 2025 | By Alyx E, Founder of Collectors MD

Today's headlines were hard to miss: a 2007–08 Upper Deck Exquisite Kobe Bryant/Michael Jordan Dual Auto Logoman 1/1 just sold at Heritage Auctions for a record-breaking $12.9M, the most expensive public sports card sale of all time. Bigger than the SGC 9.5 '52 Mantle. Bigger than BGS 9 Trout Bowman Superfractor. Only Babe Ruth’s "Called Shot" jersey sits above it in the broader world of sports memorabilia.

And this wasn’t just any transaction. The buyers were Kevin O’Leary, Paul Warshaw, and hobby legend, Shyne—three high-profile figures with very deep pockets and a stated commitment to "growing the [hobby] space properly and transparently". In Shyne’s own words, this wasn’t about stashing away a grail in a vault. It was about a strategic partnership. A vehicle to fuel their new ventures, like Secure, and to legitimize cards as an alternative asset class on par with gold or Bitcoin.

At face value, it’s a historic win for the hobby. Mainstream validation. Global headlines. For years, collectors have pushed back against the notion that sports cards are "just pieces of cardboard". This sale makes it undeniable—they’re not just collectibles, they’re cultural artifacts. And now, with celebrity investors and mainstream platforms positioning sports cards as institutional-grade assets, that validation has never been louder. Headlines like this shine a spotlight on the hobby, pulling it further into the global conversation.

This moment felt inevitable. The real question is what comes next, because this is only the beginning.

The $12.9M Jordan/Kobe Dual Logoman: a hobby milestone that reflects both the passion and the speculation shaping today’s hobby.

But we also have to be honest with ourselves. Moments like this don’t just inspire—they inflate. They normalize numbers that are wildly out of reach for the vast majority of collectors. They distort norms, widen accessibility gaps, and reinforce the dopamine loops we warn about daily.

The higher the bar gets set, the easier it becomes to believe that every hobby box, every break, every so-called "investment" could hold the next winning lottery ticket. And that’s precisely how the purity and joy of this hobby can devolve into compulsive, destructive behavior.

At Collectors MD, we’re not at all against growth. We’re not at all against recognition. But we are deeply concerned about how these record-setting transactions get absorbed by the hobby. Because the message trickles down fast: if this is what the top looks like, then surely every box ripped or break bought into could yield that life-changing ticket.

That’s why we talk so often about clarity versus chaos & reality versus illusion. Sports cards are stories, memories, and connections—not just stock symbols or cryptocurrency dressed in cardboard. If we lose sight of that, we risk turning this hobby into just another speculative market—and in the process, turning ourselves into commodities within it.

So today’s reflection is simple:

• Ask yourself what you’re really chasing. Is it joy, nostalgia, meaning—or just a headline-driven lottery ticket?

• Set thresholds. Your collection can have "PC joy" cards AND "investment" piece—but keep them distinct. Be intentional.

• Slow it down. Step back and evaluate before reacting to the hype machine.

A card can be a grail—your grail—without being worth $12.9M, or even $100. Its true worth—it's true value lies within the eye of the beholder. Don’t let these headlines distract you from the truth: a collection can carry deep meaning without ever holding noteworthy market value.

And the future of the hobby won’t be dictated by who breaks records, but by how everyday collectors engage with it—intentionally, sustainably, and with clarity.

#CollectorsMD
Hype may set records, but intention is what sustains a community.

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Thoughts on this amazing auction result today from Heritage auctions. Instantly recognizable piece from the 1990s film. Clearly the seller will be happy - do we think the buyer made a good investment as well?