These SPx Promotion insert cards that have holograms that are die-cut antr incredibly rare to find the wild. You can’t find them easily but they don’t quite meet the criteria to be called a “ghost”, but they rarely come up for sale, especially the big players and even harder to find in good condition. These look amazing in-hand and I miss the innovation. Upper deck brought to cards in the 90s.

These are unnumbered case cards. Only 40 or so are estimated to exist! Rare as hens teeth, as they save. Diecuts galore. Quintessential 90’s inserts of a top 10 player of all time. Criminally undervalued given the scarcity

Before the world went digital and any information could be accessed in the palm of your hand with your cellphone, movies were promoted through TV commercials, radio ads, and newspaper ads.

To find out what movies were playing in your area, you had to get a newspaper and look in the entertainment section for the theater listings to find out what was playing along with the showtimes.

The Theater Owner would get these press books for all the movies that were showing at their venues. They would select which size ad they wanted to pay the newspaper so they could run the ad to attract audiences to their theaters.

You can find a lot of these press books on E-bay. Some are missing pages or have ads cut out from previous use. I was very fortunate to have found this press book in excellent shape with no pages or spots missing.